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Apple is finally schedule to unveil the highly-anticipated deluxe anniversary iPhone on Sept. 12, and you will definitely want to buy it immediately — but the tagged price could end up dampening your excitement (at least for the average man) for the phone's next-gen features.
Rumors claim the iPhone 8 (or Edition or X, depending on who you trust) will be much more expensive than it predecessors, making the starting cost up to at least the $1,000 mark. That means the top-of-the-line model will cost about a whopping $1,200, for anyone who wants more than just the basic level of storage on their deluxe device.
Leaker Benjamin Geskin tweeted out a pricing tier for the new iPhones, stating information reveal by a friend who has a friend at Apple. See the tweet below...
— Benjamin Geskin (@VenyaGeskin1) September 4, 2017
The sourcing sounds sketchy, but Geskin is not the first to suggest that the next iPhone will cost more than $1,000. Apple insider John Gruber suggested the deluxe new device would debut at the price point back in July, speculating that Apple could justify the cost by showcasing next-level tech that will be common in future iPhones in a premium device today.
A New York Times report also supported the idea of a starting price "around $999," for the iPhone, citing anonymous sources who had been briefed on the device. That's a much more reliable report than just the whispers of friend of a friend — but some aren't so convinced that Apple will ask such a high price for a phone.
UBS analysts Steven Milunovich and Benjamim Wilson wrote in an investors note that they "questioned the logic" of Apple putting such a premium on an iPhone. They claim instead that the company will roll out the deluxe device at a $900 starting point for a 64GB model, with a 256GB version eclipsing the $1,000 mark.
The analysts also stated that Apple typically takes some hints from its competitors, and with the Samsung's latest offerings starting well under $1,000 — the new Galaxy Note 8 starts at $930 unlocked — there's little incentive for Apple to set the bar any higher.
None of these projections questioned the features expected in the deluxe iPhone, which include a new edge-to-edge OLED display, a nearly bezel-free screen with no home button, and a new sensor system for facial recognition.
Assumptions over the price of the iPhone is nothing new for the rumor cycle, with reports flying on the extra costs for as long as there have been rumors about a new OLED screen. Now that we're a week away from the big unveiling event.