Right now we can not buy a Chevy Camaro in Australia. Providently, that will soon be changing. The thing is, Chevrolet is not GM’s main brand Down Under. That credit goes to
Holden. That said, will the Camaro be sold as the Holden Camaro? Surely not. The Motor Report spoke
with Holden director of communications, Sean Poppitt, who confirmed the upcoming symbol decision.
I guess it has to wear a Chevrolet badge, it surely does. It’s basic to its DNA and to what it stood for for decades in the USA and Worldwide, Poppitt said.
“Hence, should something
like that come to reality? I think you’ve got an opportunity for GM to have a more
portfolio tactic in Australia like they do in the USA.” Poppitt also would not exclude GM presenting more of its brands to Australia at some point in the future. Not long ago, we learned that GM has already
given the production green light for a right-hand drive Camaro that
would, apparently, Make available directly to Australia and the UK. Ford already offers such an optional of its Mustang in the UK, so GM is not breaking any new ground here,
but better late than never. In any case, the Camaro will find its way
to Australia, although it likely will not be available until about 2021.
Will other
Chevrolet-branded models follow? What about the Corvette, for instance (which we
now know would certainly be sold as a Chevy)? How will hometown brand hero
Holden handle this? Those questions haven't been answered
